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Formulate Straight

Formulate Straight

The Formulate Straight Fabric Display Wall is a professional, high-impact solution for creating sleek, vibrant backdrops at exhibitions, trade shows, conferences, and branded events. With its clean lines and tensioned fabric finish, it’s ideal for use as an exhibition backwall, sponsor backdrop, media wall, or photo background in any indoor promotional setting.

Available in Six widths ranging from 2M to 6M, it's a versatile option for any space.


Easy Assembly with Lightweight Tubular Frame

Constructed from strong yet lightweight 30mm diameter push-fit aluminium tubing, the frame assembles quickly without the need for tools. Bungeed sections connect using an easy-to-follow numbered system, and push-fit buttons lock the frame securely into place. A central support bar adds extra stability, and stabilising feet attach with an Allen key.

The stretch fabric graphic slips over the frame and zips closed at the base to maintain tension and ensure a smooth, wrinkle-free finish. Gloves are supplied to help fit the graphic cleanly and comfortably. The padded, compartmentalised carry bag provides safe and organised storage for both poles and graphics, making transport easy and efficient.


Custom Printed Graphics with Optional Blockout Liner

Custom-printed graphics are available separately and are designed to fit snugly over the frame. Choose from single-sided graphics with a clean plain white reverse, or double-sided graphics for visibility from all angles.

For displays in brightly lit areas, an optional integrated blockout liner is available for both single and double-sided versions to prevent show-through and enhance vibrancy.

The premium 260gsm dye-sublimation printed stretch fabric is washable, foldable, and easily interchangeable—perfect for updating graphics between campaigns or events.


Use with fabric graphic
5 Years hardware guarantee
Comes with a bag
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Variety of uses as backwall or for defining areas in rooms by screening or zoning
Constructed from highly portable and lightweight 30mm diameter aluminium tubing
Bungeed frame structures join together tool-free using easy-to-follow numerical system and push fit buttons for rapid deployment
Use free-standing with supplied stabilising feet (pair)
Six widths available:  2M, 2.4M, 3M, 4M, 5M and 6M, all at 2.38M high (Assembled height with feet).
Custom printed zipped tension fabric graphics are available with discreet zip closures at the base
Printed single or double sided, with optional of a sewn-in light-blocking opaque liner available

Supplied in a zipped carry bag for ease of storage and transporation

Guidelines for Preparing Your Artwork

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Formulate Straight Product images

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Product specifications
Attribute name Attribute value
Product Specifications
Material Aluminium tubing
Tube Ø 30 mm
Assembly Push-fit buttons, Allen key
Shape Straight
Graphic area Double-sided
Graphic attachment Zipped tension fabric graphic
Application Free-standing with feet (included)

We are continually improving and modifying our product range and reserve the right to vary the specifications without prior notice. All dimensions and weights quoted are approximate and we accept no responsibility for variance. E&OE.

Related products
Formulate Horizontal Curve

Formulate Horizontal Curve

The Formulate Curved Fabric Display Wall is a stylish, high-impact solution for creating smooth, sweeping backdrops using custom-printed tension fabric graphics. Built with a lightweight aluminium frame, this system is designed for quick and easy assembly. Its elegant curved profile adds depth and visual appeal, making it ideal for exhibition backwalls, media events, press areas, photo zones, and corporate displays.

Available in Three curved widths—2.4M, 3M, and 6M, it adapts seamlessly to a wide range of branded environments.


Effortless Setup with Lightweight Curved Frame

Constructed from strong yet lightweight 30mm diameter push-fit aluminium tubing, the curved frame assembles quickly without the need for tools. Bungeed sections connect using an easy-to-follow numbered system, and push-fit buttons lock the frame securely into place. A central support bar adds extra stability, and stabilising feet attach with an Allen key.

The stretch fabric graphic slips over the frame and zips closed at the base to maintain tension and ensure a smooth, wrinkle-free finish. Gloves are supplied to help fit the graphic cleanly and comfortably. The padded, compartmentalised carry bag provides safe and organised storage for both poles and graphics, making transport easy and efficient.


The stretch fabric graphic slips over the frame and zips closed at the base to maintain tension and ensure a wrinkle-free finish. The system is compact, packs down easily, and fits into the supplied carry bag for simple transport and storage.


Custom Printed Graphics with Optional Blockout Liner

Custom-printed graphics are available separately and are designed to fit snugly over the frame. Choose from single-sided graphics with a clean plain white reverse, or double-sided graphics for visibility from all angles.

For displays in brightly lit areas, an optional integrated blockout liner is available for both single and double-sided versions to prevent show-through and enhance vibrancy.

The premium 260gsm dye-sublimation printed stretch fabric is washable, foldable, and easily interchangeable—perfect for updating graphics between campaigns or events.

30mm Spot Light Clamp for Formulate and Modulate™

30mm Spot Light Clamp for Formulate and Modulate™

Spot Light Clamp suitable for LED floodlights, LED strip lights, LED Exhibition and PS950-1000 Lights. This fitting enables the lights to be fitted to Formulate and Modulate™ structures (Ø30mm tubes).

Powerspot 950/1000 LED
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Powerspot 950/1000 LED

Economical black LED spotlight particularly suitable for use with pop up stands.

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